A kindergarten where kids feel “like home”
Visual Identity · Naming · Concept · Branding · Logo · Website
December 2016-March 2017
- Develop a concept and branding for a new kindergarten, based on the client’s needs.
- Set up a website.
Principal designer in charge of the project
Studio client of SquadOne/Creative Affairs
- Naming, Concept & Branding
- Logo and tagline
The client asked us to propose 2 concepts for a new kindergarten.
She wanted to focus on two different ideas:
1. “Home”: Knowing that a kindergarten can never substitute a home, she still wanted to convey that feeling.
2. “Nature”: Her kindergarten counts with an open-air backyard of over 300m2 and she wanted to explore options around this idea.
The client decided to go with the “HOME”-concept, which was subsequently developed further.
Here, the presentation for the client: